Home News Activision Blizzard:Pressured Following Possible Regulator Intervention

Activision Blizzard:Pressured Following Possible Regulator Intervention


Activision Blizzard This is what the acronym stands for (named after Activision’s 2008 merger with Vivendi Games) Largest US gaming company By market capitalization (currently over $57B). The company delivers content via premium and free-to play offerings. It also generates revenue through full-game and subscription sales, subscriptions, and licensing software to third-party and related-party companies that distribute Blizzard product.

Fig.1 – Top Gaming Companies by Market Capitalization Source: Statista

Despite the fact that the US stock market traded volume was relatively low last week, Activision Blizzard shares plunged due to Thanksgiving holiday. 4% as there was a report that the US Federal Trade Commission (FTC) is likely to file an antitrust lawsuit, thereby halting Microsoft’s acquisition of Activision Blizzard that is worth $69B. The stock was among the worst intraday performers of the US100 index.

Zacks Research reports that the videogame industry performed exceptionally well during the Covid pandemic. Overall sales revenue rose 26% to $191 billion, a record, according to Zacks Research. Since 2022, however, sales growth has slowed as more entertainment options have been available.

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